Nestled in the Theater District and just steps from Times Square in New York City, The Time Hotel Introduces a New Brand of Relaxed Luxury Lifestyle Experience For Business Travel

Melissa McAvoy

The Time Hotel draws tourists from around the world, along with a surprising amount of business travelers wanting a change from the typical corporate driven hotel stay. With neighboring theatrical, media and arts, The Time Hotel is a true experience from the moment you step out into the Big Apple. The hotel is a true hidden gem with a seductive lounge and bar; spacious rooms and every corner brings surprise and color.

We sat down with The Time Hotel General Manager, Kanvar Singh and learned more about what his career has brought to the hotel and where the hotel will grow in the years to come.

Please give your experience and what you’ve brought in experience to The Time Hotel.

Kanvar Singh began his career with Dream Hotel Group as a front desk agent at The Time Hotel in 2002. He quickly rose to become one of the youngest GM’s in the city at the original Night Hotel in 2008. Under his leadership, Night he was voted “the sexiest hotel in America” by TripAdvisor and won service awards from, TripAdvisor and Agoda. He then returned to The Time as General Manager in 2010, managing both The Time and Night properties for over a year. In 2015, he oversaw a multimillion-dollar renovation of The Time New York by the renowned Rockwell Group. Currently, Singh is Area Managing Director of Time Hotels, overseeing both The Time New York and its sister property, The Time Nyack. Kanvar looks forward to continuing his growth with The Time brand, as it expands in both domestic and international markets. Over the next few years, The Time is projected to open in Los Angeles, San Francisco, Miami, London, and the Dominican Republic.

Where does the Time Hotel accelerate when it comes to creating a seamless experience for guests?

With boutique hotels, people have the expectation of more personalized service. At The Time, guest service managers walk the guest upstairs with the bellman and shows the guest all of the details of his or her room personally. The Time Hotels also have a concierge team that creates an individualized turndown letter detailing specific events and potential points of interest for each guest. Social media is also leveraged to keep up with guests’ requests before, during, and after their stay. All of these programs are now embedded into The Time brand to create a seamless experience for guests.

One way Kanvar Singh makes the guest experience even more extraordinary at The Time is by encouraging his team to come up with one new service idea each quarter and then implements that idea. Singh wants to support his team and make them feel proud that their ideas are being used and incorporated into The Time brand. Each guest service agent has their own personalized business cards which they give out to guests and they are frequently mentioned by name on social media. When guests feel familiar, recognized, and warmly welcomed by an individual, they will return.

Kanvar Singh is the type of GM who believes in personally interacting with his guests on a daily basis. This allows him to keep his hand on the pulse of the hotel. He feels that no leader should excel only in an office setting. Continually walking the property and interacting with guests in the lobby is the best way to stay informed about the their overall experience. For him, it’s those minor elements that make up the bigger picture.

What is the Time Hotel philosophy and standing out in NYC?

Guests want a fun boutique experience and The Time Hotels take pride in providing guests with an elevated lifestyle offering. The reimagined Time brand targets a very sophisticated clientele, looking for a refined and well-curated experience. While offering unique dining and lounge concepts, The Time also puts emphasis on the business traveler with a state of the art conference room, business concierge, and an enhanced tech focus. The guest always comes first at The Time Hotels. The small ways that we can provide surprise and delight are really what set us apart.

What’s the hotel’s outlook for the year ahead when it comes to business travel?

The Time is looking to increase its consortia and group business year over year. The hotel has hired an excellent new sales team with a lot of experience which has allowed us to sign 2017 contracts with huge corporate accounts including Ernst & Young, General Electric, Prada, Snapchat and Disney. The Time New York also is partnered with Serafina, an authentic Italian restaurant, LeGrande Lounge, an upscale bar and lounge, and Goldfinch, which serves Stumptown coffee. This helps to provide business travelers with the full luxurious experience. Additionally, The Time New York’s sister property in Nyack is partnership with BV’s Grill affiliated with Bobby Van’s Steakhouse. These partnerships all appeal to business travelers, enhancing the full experience of staying at The Time. The Time’s goal is to increase market share from our comp set and to be the leaders in corporate, consortia, and group business in the upper upscale market.

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